From the time of its inception, the adidas mission remains the same: "To be the best sports brand in the world".
Founder Adolf ("Adi") Dassler started to produce his own sports shoes in his mother's laundry kitchen in Herzogenaurach, Bavaria, after his return from World War I. In 1924, his brother Rudolf (Rudi) Dassler joined the business which became Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) and prospered.
For the 1936 Summer Olympics, Adi Dassler drove from Bavaria to the Olympic village with a suitcase full of spikes and persuaded United States sprinter Jesse Owens to use them, creating the first sponsorship for an African-American. After Owens won four gold medals, his success cemented the reputation of Dassler shoes among the world's most famous sportsmen. Letters from around the world landed on the brothers' desks, and trainers from national teams were interested in their shoes. Business boomed and the Dasslers were selling 200,000 pairs of shoes each year before World War II.
A growing rift between the brothers caused the two to go their separate ways in 1947. Rudi formed a new firm called Ruda and later re-branded the company "Puma". Adi formed a company formally registered as adidas AG on 18 August 18, 1949. The adidas name is an acronym from "Adi" (a nickname for Adolf) and "Das" (from "Dassler").
Today, the company manufactures adidas running shoes as well as adidas tennis shoes, adidas soccer shoes, and apparel and equipment for soccer, football, rugby, basketball and other sports.
Stella McCartney launched her eponymous label in 2001 as a joint venture with Gucci Group. The brand’s luxury ready-to-wear, shoes, bags, fragrances, eyewear, accessories, organic skin care range and performance range with Adidas are available through its acclaimed flagship stores and around 600 luxury stores in key cities worldwide.
Stella McCartney of addidas by Stella McCartney bags and addidas by Stella McCartney shoes, was drawn into the world of fashion after graduating from Central St. Martins in 1995. Stella McCartney of addidas by Stella McCartney loves to create designs that express her signature style of sharp tailoring, natural confidence and sexy femininity. In addition to Stella McCartney’s main line collection, she embraced a partnership with addidas in 2004. Today addidas by Stella McCartney is a trend-setting brand in the fashion world, operating in Manhattan, London, and West Hollywood, Los Angeles.
The addidas by Stella McCartney shoe collection, includes several categories of sports of shoes; Running, gym, yoga, tennis, swimming, and dance, are some of the many types of styles in the addidas by Stella McCartney shoe collection. Each style from addidas by Stella McCartney has different characteristics to ensure you will be comfortable whether you are going to the gym, or wearing addidas by Stella McCartney shoes for leisure. In addition to comfort and fashion forward styling, addidas by Stella McCartney is not made with any leather or fur.
Stella McCartney knows the importance of having gym accessories to go with the addidas by Stella McCartney shoes. In addition to yoga mats, the collection also includes cross body, messenger, shoulder, hobo, duffel, gym and weekend get-a-way bags. These are just a few ways addidas by Stella McCartney keeps you accessorized, organized, and looking good. addidas by Stella McCartney continues to craft and create unique and comfortable styles for the everyday woman.